INSPIRING
AUDIENCES TO ACTION.
WE ACCELERATE CONSUMER ACTION THOUGH STRATEGIC DESIGN AND COMMUNICATION.
We're a team of business-minded craftspeople dedicated to driving great work through a heightened empathy for our clients and their consumers. At L&Co, we take pride in producing exceptional work for every project we touch - from the smallest social post to a live experience for tens of thousands.
OUR
CAPABILITIES
BRAND DESIGN
Brand Strategy
Audience Modelling
Brand Book Development
Logo and Identity Design
SOCIAL MEDIA
Social Media Auditing
Social Strategy Development
Community Management
Social Content Creation
EXPERIENTIAL
Experience Design
Creative Production
Event Operations
Talent Programming
Talent Relations & Handling
Live Experience Strategy
Industrial Design & Rendering
Environmental Design
DIGITAL
UX Design
Content Strategy
Mobile and Desktop Design
Front and Backend Development
CONTENT
Campaign Concepting
Storyboarding
Casting
Focus Group Testing
Content Production
MARKETING STRATEGY
SWOT Analysis
Business Modeling & Revenue Strategy
Pro Forma & Feasibility
Audience & Sector Insights
Influencer Program Development
Influencer Curation, Relations & Management
LEADERSHIP
PJ LOUGHRAN
PJ Loughran is an entrepreneur and creative leader that has crafted businesses, brands, festivals and creative organizations over his 20+ year career. PJ is the former President of Creative at Superfly, best known as the co-creators of the Bonnaroo and Outside Lands music festivals. PJ was the company’s first head of creative and strategy, leading the creation of Superfly’s agency division and working alongside the company’s founders toward the creation of new owned and operated properties. During his tenure there, PJ led the creation of experience solutions for clients including Google, Citi, Apple, Nike, Facebook, NBC Universal and Viacom, as well as the creation of three new festivals.
Prior to Superfly, PJ founded, built and sold two successful companies, Kerosene Creative Services, which he sold in 2009, and The Distillery, which he sold to Superfly in 2012. His clients included LEGO, Universal, Sony Pictures, WB, 20th Century Fox, and Newline Cinema.
PJ is also an accomplished illustrator with over 2,500 published illustrations to his name, for clients including Esquire, GQ, Rolling Stone, Time, Sports Illustrated, Harpers, Nike, Simon and Schuster, Burton Snowboards and the New York Times.
PJ is an adjunct professor at Northwestern University, teaching Entrepreneurship In The Arts and was an adjunct professor at Parsons School of Design from 1998-2006. He is a frequent guest lecturer at universities nationwide including Northwestern, Parsons, SVA, Pratt Institute, and RISD, among others. PJ is a member of several professional organizations, most notably, YPO.
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INSPIRING AUDIENCES TO ACTION.