Brilliant Pad

BRAND DESIGN AND MARKETING STRATEGY FOR THIS PET HEALTH AND AI INNOVATOR.

OVERVIEW

BrilliantPad is the world's first self-cleaning dog potty that wraps and seals waste in order to keep pet owners' homes clean and odor free. To prepare for the company’s expansion and broader media push, Brilliant Pad approached L&Co to help reshape their brand identity with new messaging and visuals that would speak to their customers through a more appropriate voice and tonality.

We started by developing new brand language, pivoting from its former tactical, use-case centric messaging to a more pet health and pet family lifestyle message. We paired this with a new visual identity designed to position the product and brand as more 'premium' in order to naturally attract their affluent-leaning target audience.

The results are an elegant brand system that more competitively reflects this innovative product's value and properly positions the business for future growth and success.

CLIENT

BrilliantPad

OUR ROLE

Marketing Strategy
Brand Language
Visual ID / Brand Design
Social Media Design
Fractional CMO Consulting