FINALLY, A REASON TO DRINK WATER.
OVERVIEW
FUNNY WATER was looking for a partner to lead on all aspects of their brand design and marketing. L&Co began with an extensive analysis of the beverage space to isolate brand opportunities within an obviously very saturated market. We worked with the company to define the voice for the beverage, landing on an irreverent, understated yet playful positioning, designed to set the brand in stark contrast to competitors, all who seemed to be clamoring loudly for attention on packed store shelves.
We designed the brand from the ground up, developing extensive iterations until we arrived at a minimalist, iconic brand, designed to attract attention through an understated, contrarian approach.
L&Co currently serves as the brand's agency-of-record, leading on all elements of their outward communication, including their packaging, website, merchandise design, paid ads and ongoing social media strategy and content.
Our creative team has helped FUNNY WATER stand out in a saturated market by establishing a uniquely dry and satirical brand voice and playing up the product's key differentiators through a variety of amusing content series.
CLIENT
FUNNY WATER
OUR ROLE
Marketing Strategy
Brand Design
Package Design
POS Marketing
Social Media Marketing
Website Design
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INSPIRING AUDIENCES TO ACTION.