Sumo

BRAND DESIGN AND MARKETING STRATEGY FOR THIS GLOBAL, MULTI-ASSET TRADING FIRM.

OVERVIEW

Sumo provides a home for professional traders looking for access to clearing, access to capital and administrative and compliance support. They approached L&Co to help them create a brand ID that would connect with new and existing clients while also showcasing their "partnership first" approach.

We started by creating a set of brand guidelines that included a new logo, word mark and color palette with use-case examples for each. The visual ID is rooted around the concept of growth, with an illustration style that resembles that of a banknote highlighted through throwback black and white drawings of trees and plants. The new "S" logo in particular was designed to portray a message of interconnectedness between partners and trader peers alike.

Since then, L&Co has continued to support Sumo with a full range of marketing services, including Marketing Strategy, Emerging Market Research, Social Media Management, SEO, and Brand Development for other companies they have invested in or are developing.

CLIENT

Sumo Capital

OUR ROLE

Brand Design
Environmental Design
Marketing Strategy
Emerging Market Research
Social Media Management
SEO