Clusterfest

NAMING, BRANDING AND MARKETING FOR A FIRST OF IT'S KIND COMEDY/MUSIC FESTIVAL WITH COMEDY CENTRAL.

OVERVIEW

Clusterfest is a one-of-a-kind collaboration between Comedy Central and Superfly which celebrates comedy in all of its glorious forms - from stand-up, sketch, improv and podcasts to our favorite TV comedy programs including Seinfeld, It’s Always Sunny in Philadelphia, South Park and the Daily Show. The event has featured the biggest names in Comedy today, including John Stewart, Jerry Seinfeld, John Mulany, Amy Schumer, Bill Burr, Kevin Hart and many more.

We led in the naming, brand creation and marketing for the festival between 2017-2019, creating a system that celebrates the eclectic atmosphere, the natural marriage of comedy and music, and the city of San Francisco itself.

CLIENT

Viacom/Comedy Central

AGENCY

Superfly

OUR ROLE

Brand Design
Social Media
Environmental Design