Barnstorm Foundry

BRAND DESIGN AND MARKETING STRATEGY FOR THIS FOOD SCIENCE INNOVATOR

OVERVIEW

Barnstorm Foundry collaborates with entrepreneurs and leading scientific and domain experts to launch new businesses that deliver first-in-class health benefits to consumers through foods, beverages, and consumer health offerings. They approached L&Co to help create a brand ID that would separate the company from competitors while reflecting their forward-thinking approach.

We accomplished this through an extensive industry analysis, which allowed us to uncover areas of market saturation and unique opportunities within the space. The result is an ID system built around the concept of innovation. The logo features a three-blade propeller, each representing one of the company's three partners, and how they work together to propel change towards a more sustainable food system.

CLIENT

Barnstorm Foundry

OUR ROLE

Brand Design
Website Design