Vetnique

360˚ MARKETING SUPPORT FOR THIS VETERINARIAN-LED PET SUPPLEMENTS COMPANY.

OVERVIEW

Vetnique was looking for a new marketing and creative partner to level-up the company's outward communications, refine their brand identity and position the company more competitively in a very competitive market.

L&Co began with an industry analysis in order to better understand the market landscape and isolate key areas of improvement. This included consideration for a new automated email strategy to more effectively engage customers throughout the buying cycle and recommendations for upgrading the company's subscription and referrals programs, in addition to an overall refinement of the company's printed and digital materials.

L&Co rebuilt Vetnique's email system from the ground up and developed a new set of brand guidelines to align all communications including packaging, website, social, OOH and digital advertising.

Additionally, L&Co now supports Vetnique with a full range of marketing services, including organic social media management, paid ads, and ongoing CMO support from our founder.

CLIENT

Vetnique

OUR ROLE

CMO Consulting
Marketing Strategy
Automated Email
Loyalty and Referral Programs
Brand Design
Content
Social Media Management