HELPING BRANDS PREPARE FOR MODERN DAY BATTLE.
OVERVIEW
CASTL is a strategic consulting firm that offers collectible and asset ownership solutions for brands, including direct-to-consumer marketplaces, fractional ownership systems and ancillary NFT benefits. Prior to launch, the company approached L&Co to help create a brand identity designed to speak to and engage the world's biggest brands, as well as existing clients including Gibson and Real Madrid.
Our team created a brand that naturally reflects the concept of fractionality while highlighting the company's diversity of assets and partnerships. The CASTL mark is represented by a rampart, featuring a brick-style pattern that both denotes strength and stability while also forming containers used to highlight partnerships and support imagery. The ID system also includes subtle references to the digital underpinnings of the blockchain, which serves as the foundation of the company's ownership and ledger.
CLIENT
CASTL / SUMO Capital
OUR ROLE
Marketing Strategy
Brand Design
Merch Design
Website Design
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