Nike

EVENT RETAIL DESIGN FOR THE WORLD'S BIGGEST ATHLETIC
LIFESTYLE COMPANY.

OVERVIEW

Every March, 20,000 runners brave the Chicago cold to kick off the season for the Shamrock Shuffle. Nike wanted to create a retail experience at the finish line that sold exclusive apparel but also celebrated the fact that a runner gets more when they go more. We took a simple 60x40 tent and transformed it into a Shamrock design inspired celebration.

Outside the tent were giant Shamrock signs as photo moments. Inside, a 3D anamorphic display of Chicago became a photo moment. A giant screen would trigger through RFID sensors to show your running time as you entered the space. A custom infinity photo booth made you appear to "Run to infinity."

CLIENT

Nike

AGENCY

Superfly

OUR ROLE

Experiential Design