OVERVIEW
We were approached by a drone defense security company looking to position itself in direct contrast to the many military and threat-focused competitors in the market. L&Co worked with the company on all aspects of their brand creation, including industry analysis, naming, language and positioning, and comprehensive brand design and guidelines, as well as an initial set of marketing and social content to support the rollout of the brand.
The results represent a clear differentiation in their competitive landscape - a brand designed to create a sense of trust and safety, without resorting to conversions through fear tactics.
CLIENT
Starlyng
OUR ROLE
Marketing Strategy
Positioning and Language
Brand Design
Content
Social Media Management
Web Design
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